A Performance-focused branding and marketing agency

David is a marketing and advertising veteran who spent over 2 decades working at the largest and most renowned marketing agencies in the world, including Leo Burnett, Ogilvy & Mather, and FCB to name a few.

He has had a hand in some of the most successful campaigns of all-time (Allstate’s Mayhem, The Marlboro Man, BP’s Helios Power, and more). David and his teams have won international awards for creativity and effectiveness, including Effies, Addys, and a Gold Cannes Lion.

He loves game shows and rollercoasters, is an avid reader of books on finance, has finished over 20 triathlons, and only talks about his reality-show past when asked.

Tom has decades of experience developing and curating some of the most well-known brands on the planet. In his years of working at Leo Burnett as Senior Vice President – both domestically and abroad – Tom led marketing teams responsible for brands including Fiat, Diageo, Allstate, Marlboro, Fila, Reebok, Kraft, Kellogg’s, Wrigley, and more.

Tom oversees the strategy and account management groups at Tacklebox, has a tremendous sense of humor, is the frontman for a band called The Racket, has a positive attitude, and an undying intellect. Tom is a graduate of Dartmouth College.

Adrienne wears many hats at Tacklebox, but primarily focuses on optimizing how our clients plan, create, structure, deliver, and govern content. With 10+ years in consulting and agency environments, Adrienne has led structured content strategy across finance, healthcare, consumer goods, and technology—designing content models, taxonomies, metadata systems, omnichannel frameworks, and governance programs that reduce complexity and improve operational efficiency.

She was previously Director of Content at IBM iX where she led large teams in launching innovative digital products, including Citibank’s Apple Watch app and Medtronic’s SugarWise diabetes management platform. She spent 15 years as a Senior Content Strategist working with global agencies such as OgilvyOne, Wunderman, and SapientNitro.

Adrienne is a graduate of University of Massachusetts Amherst and combines editorial rigor with strategic vision—bringing strong analytical thinking, design-led facilitation, and executive-level storytelling to complex marketing ecosystems.

Certifications and Licenses: IBM Enterprise Design Thinking Practitioner; IBM Design Thinking Certificate

Shannon is chief project manager and cat-herder at Tacklebox. She manages client accounts, leads kickoff calls, oversees timelines and budgets, and coordinates Tacklebox’s cross-functional design, development, and copywriting teams.

She manages qualitative and quantitative market research programs, synthesizes insights into strategic recommendations, and assists in the launch and optimization of PPC, SEO, and paid social campaigns that drive measurable revenue growth. Known for her attention to detail, proactive communication and social-media prowess, she plays a key role in ensuring our clients’ success.

Will is a business development and operations leader with more than a decade of experience spanning brand strategy, executive leadership, and military service. Will leads Tacklebox’s regional business development and sales efforts, driving growth and strengthening client partnerships in the southeast. His expertise includes business development, security clearance operations, military leadership, government contracting, and strategy execution, reflecting a career built at the intersection of growth strategy and service leadership.

Will has served for over 16 years as a Pilot in the Army National Guard, where he has held leadership responsibilities, including Platoon Leader for the 1-151 ARB. A graduate of The Citadel with a Bachelor of Business Administration, he combines formal business training with operational and military leadership experience.